The history of Prada began in 1913 with the brothers Mario and Martino, but it's only with the arrival of Miuccia Prada at the direction that the brand begins its metamorphosis and rises to success. Miuccia Prada, a firmly feminist and incredibly innovative woman, bravely conveys her values into brand's DNA. Her elegant, sophisticated and utterly contemporary creations are characterized by a strong identity and an irrational charm needed to fascinate the loyal public of all ages and kind. Adverse to sensuality by any means, it's this same strong desire that drove Miuccia Prada to stand out from the crowd avoiding the abused duo art-fashion. "A passion has to be fed, but never exploited" Miuccia dixit.