Puma was born in 1948 from an intuition of Rudolf Dassler. The brand immediately developed modern and innovative footwear for the best sportsmen of the time (the first real testimonial in the history of the brand was Pelè). Just as the brand has continued to evolve over the years, there has also been a great evolution for products: innovations have been introduced both in the structure and in design. Today Puma represents the perfect combination for any sportsman who wants to be recognizable without neglecting comfort and great performance.