After years of extensive professional experience in the world’s most luxurious fashion houses, Ivana Omazic launched her own fashion brand IO. Her fashion credo combines ethics and aesthetics: sophisticated pieces of contemporary design for reasonable prices. IO Ivana Omazic is a collection of easy-to-wear but artfully constructed and masterfully produced pieces made of fine, high thread-count natural materials. A great attention is given to the cut, often with experiments in the construction. The collection is entirely made in Europe.