Off White is the latest project created by Virgil Abloh who is not only a DJ, but Kanye West’s creative director and now designer. Abloh seems to have his finger on the pulse of the millennial generation. Playing with typography and Caravaggio paintings screen printed onto sweatshirts, Abloh is inspired by youth and pop culture. This sportswear inspired line sits comfortably between street wear and the catwalk. Nominated for the LVMH prize in 2014, and loved by celebrities like Jaden Smith, Jay Z, Beyonce and Rita Ora, the brand taps in to today’s zeitgeist, and is definitely one to watch.