The Canadian twins Dean and Dan express their world in a sort of mantra: “Born in Canada. Lived in London. Made in Italy”. In 1994, after a series of collaborations with some of the most prestigious brands on the international luxury scene, they hit the runways with their first menswear collection. The skilful combination of style, music and performance turned the show immediately into an event. Dsquared2 showcase an intelligent design: pure Canadian irreverence melded with elegant Italian tailoring and a devilish attention to detail. They have become a benchmark for a youthful public, while maintaining the sexy and provocative allure that is intrinsic to the creative roots of the brand.