Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called "Rive Gauche", synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In April 2016 Anthony Vaccarello has been appointed as creative director of the house. Associated with his mastering of razor-sharp tailoring techniques, Antony Vaccarello's influences and references strongly recall the soul of the maison Yves Saint Laurent. Today, SAINT LAURENT collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.