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The history of Prada began in 1913 with the brothers Mario and Martino, but it's with the arrival of Miuccia Prada as creative director that the brand begins its metamorphosis and rises to success. Miuccia Prada, a firmly feminist and incredibly innovative woman, bravely conveys her values into brand's DNA. Her elegant, sophisticated and utterly contemporary creations are characterized by a strong identity and an irrational charm needed to fascinate the loyal public of all ages and kind.