Jimmy Choo was founded in 1996 by the Malaysian born London designer of the same name along with Tamara Mellon (previous editor of British Vogue). Ascent to stardom was immediate: Jimmy Choo became a fashion icon and his footwear, loved and adored by stars and celebrities, became something of a global phenomenon. The current artistic director Sandra Choi offers shoes and accessories embellished with a wide variety of colours and precious decorations, suitable for both special events and leisure.