Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director who interprets the principles of Scandinavian design through a uniquely Korean point-of-view: timeless silhouettes and clean lines combining with a subtle eclecticism, veering towards a minimalism that is at the same time amazing and elusive. Andersson Bell likes to show its perspective and unique brand by putting contrast various cultures together and not just only set limits to the Scandinavian.


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