Sofia Prantera launched Aries in 2010, a brand that embodies the essence of two worlds: Italian fashion and streetwear style. The designer grew up in Rome with a passion for fashion and sartorial tradition and then studied at Central Saint Martins in London, where she approached streetwear and rave culture. The brand's style, made up of contradictions, incorporates the different influences: complex silhouettes matched with cheeky and fun graphics, luxurious fabrics combined with common materials, vivid color palettes and unusual cuts. Aries interprets the needs of contemporaneity, offering cross-gender clothing with a sense of humor, immediacy and joy.