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Founded in Dallas (Texas) in 1982, Autry, “the shoe with the American flag”, gained name recognition in the North American market thanks to several design and technical innovations. The brand's strategy was that of creating a line of sport-specific shoes: tennis, running, aerobic. With the support of huge marketing investments and advertising campaigns in the most important lifestyle and sports magazines, Autry became in just a few years one of the best known and bestselling athletic shoe brands worldwide. 2019 is the date of the international relaunch of Autry, with the complete range of Autry "Medalist" presented to premium customers.