Giuseppe Di Morabito was born in 1992 in a small town in Calabria, a region of Southern Italy. The colors, textures and shapes of his region still serve as integral sources of his creativity. In 2013 Giuseppe carried his passions into the fashion world, attending Instituto Marangoni in Milan and in 2014 his dream became true: the launch of his own brand. The designer takes inspiration from the visual cultures and re-interprets them in a contemporary conception onto the fashion-product. The collections target a young female public, who rejects overblown and pure classical ideals of femininity.