Created by Jean Touitou in 1987, A.P.C. is a French clothing and accessory brand characterized by a minimalist style. Initially known for its classic raw denim jeans, A.P.C. offers a complete collection designed specifically for a pragmatic and elegant woman that embodies a simple, casual elegance. To achieve this goal Jean Touitou is constantly looking for noble materials suitable to create quality pieces with a timeless design. A.P.C. is a brand that has evolved over the years without ever losing sight of its roots and fashion philosophy.