Maison Margiela is a unique label: from the launch of the first collection in 1989, Margiela's determination to elude conventional marketing and concentrate instead on the quality of design and the product as a whole, has been evident. The menswear collection is loved for its unconventional elegance, de-constructed tailoring and re-worked classics which are appreciated all the more for the Margiela brand integrity. Buying Margiela is buying into the true spirit of design.