Since it's beginning in 1978 the Brunello Cucinelli name has been synonymous with quality and luxury. Cucinelli is known as the “King of Cashmere,” and he is respected for his philosophical outlook. Taking a holistic approach to design, he works out in ‘Solomeo', a 14th Century Umbrian village, where he is able to focus not only on the construction of his softly tailored separates, but also on the quality of his fabrics, and the craftsmen who artfully create them.