The words that best describe Alexander McQueen's provocative fashion are incisive: innovative, exciting and uncompromising. The brand, which has become synonymous with modern haute couture, has a specific fulcrum that distinguishes it: the juxtaposition between contrasting elements such as energy and fragility, tradition and modernity, elegance and rigor, which take direct influence from the art world, music and design, with deep respect for tradition and history.