Amiri is a young Californian brand founded in 2014 by designer Mike Amiri, who began his fashion career creating clothes for famous rock singers like Axl Rose and Steven Tyler. In a short time, Amiri achieved international success in the luxury world thanks to a youthful and rebellious style inspired by rock 'n' roll culture and Californian streetwear, characterized by an aesthetic of deconstruction and a lived-in look, featuring iconic ripped skinny jeans and graphic t-shirts.