Asics brand was created in 1977 by the sporting goods company ASICS Corporation. “Asics” is an acronym of the Latin expression "Anima Sana in Corpore Sano", a concept that still guides the brand today. Its success is associated in particular with the production of quality sports shoes, famous for their innovative gel cushioning systems and also worn by the best international athletes. Asics offers products designed to blend technology and style and today it is among the most popular sportswear brands.

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