Axel Arigato is a young and dynamic brand created in 2014 by Max Svärdh and Albin Johansson according to a minimalist Japanese and Scandinavian aesthetic. Each sneaker is made with fine leathers certified by the Leather Working Group with the aim of pursuing a sustainable project without affecting the quality of the product. The design is supported by a powerful visual language that Axel Arigato intensifies using different social media platforms as a tool to understand consumer needs, preferences and desires in order to create a community that shares the same memorable and unique shopping experience.