Starting out in 2000 by an art connoisseur and gallery owner's desire to create the perfect cashmere knit, Ganni has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. Based in Copenhagen and owned and run since 2009 by Ditte Reffstrup and Nicolaj Reffstrup, Ganni fills a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. Ganni appreciates beautiful aesthetics simply by being brought up surrounded by quality design.