Giorgio Armani is known throughout the world as an icon of measured elegance. Born in Piacenza in 1934, Armani approached fashion by chance when in 1957 he decided to leave the Faculty of Medicine in Milan and worked as a window dresser at La Rinascente. After this training experience, in the early 60s he became Cerruti's assistant and then devoted himself entirely to the creation of his brand in 1975 together with Sergio Galeotti. Thus was born the unmistakable Italian style of Giorgio Armani who eschews sensationalism devoted to excess to satisfy a desire for essentiality.

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