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Hoka One One is a sports footwear brand founded in 2009 in Annecy, France by Nicolas Mermoud and Jean-Luc Diard, two athletes and running enthusiasts with the aim of improving times in endurance races. Superior cushioning and a carefully thought-out midsole ensure a smooth, soft, and efficient wearing experience. Hoka One One is the right brand for both those approaching the world of running and for the more experienced looking for high performance.