The style and personality of Jil Sander are epitomized in the concepts of discreet sobriety and minimalism. After working in publishing for a few years, the German designer launched her brand in 1974, and it subsequently became archetype for the minimalist fashion of the 90s. The designer describes her style as strong and pure, with cuts that are described by Jil herself as being “made with a knife”. Look no further for conceptual purity, fabric innovation and scrupulous attention to detail.