LACOSTE LIVE

Lacoste is a brand founded in 1933 by the talented tennis player René Lacoste, known as "the Alligator", a nickname from which the iconic logo takes shape. Forerunner of customization, René Lacoste makes it embroidered on his blazers; the crocodile on the heart makes Lacoste the first brand to put a visible logo on a garment. The Lacoste L!VE collection leaves the classic and conventional style of the brand by exploring pop culture and the streetwear world. Bright colors, graphic prints and original geometries characterize t-shirts and polo shirts ensuring an original look that doesn't go unnoticed.