It's the 1951 when Achille Maramotti decides to devote himself to tailoring; a family passion passed down from his grandmother, Marina Rinaldi, who ran a luxury atelier in Reggio Emilia. The purpose is to produce high quality women's clothing. Simplicity and precision, clean cuts and strict lines are the prerogatives of Maramotti. Today Max Mara is a landmark in ready-to-wear: the founder's passion and determination have been collected by the new generation, which continues the path of an innovation started over 60 years ago.