In 1983, Milan-based designer Franco Moschino founded the namesake Maison presenting his first women's collection and immediately receiving great success. In 1984 the brand presented its firs men's collection, characterized by an ironic, funny and irreverent aesthetic. Current creative director Jeremy Scott has established the brand to international fame, appealing to the millennial generation using American pop culture icons and he has managed to keep the founder's principles by introducing innovation and contemporaneity.

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