The story of New Balance began in 1906 in Boston when the company undertook a project to create orthopedic insole supports that could improve the fit of shoes. Over the years the brand has earned the international primacy in the production of sports footwear by promoting the perfect blend of function and design, able to guarantee the most advanced performance technology that athletes need with a focus on style. Synonymous with lightness and balance, New Balance offers many sneaker models with an attractive style and bright colors, made with a serious commitment to the environmental sustainability.

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