In 2010, in the Swiss Alps, the former athlete Olivier Bernhard contact his dear friends Caspar Coppetti and David Allemann: he wants to create a running shoe that facilitates sports activity and increases performance, giving the feeling of "running on clouds". This is how the On Running brand was born, with its inimitable On technology, which allows to have a lower heart rate and lower blood lactate levels during sports, qualities confirmed by a study of the Zurich Polytechnic. Among the many athletes who have chosen to compete by wearing On, there is also the famous tennis player Federer, who since 2019 is also one of the founding members of the brand.

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