The denim is a must have of men's wardrobe and represents the heart of the whole PURPLE collection. The American brand was founded in 2017 by a group of friends and veterans in denim industry to meet the needs of an increasingly attentive consumer demanding high quality fabrics, unique fit and sophisticated design. The choice of innovative materials and the care of details allow PURPLE to create a diversified, contemporary and timeless product where streetwear meets luxury fashion.

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