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Gianni Versace founded the eponymous brand in 1978, becoming one of the most important international designers. Under the Artistic Direction of Donatella Versace since 1997, the House redefines its Heritage by addressing a new global audience that continues to strengthen Versace's role in contemporary culture. The men's line is characterized by an eccentric aesthetic, bright colors and precious details that reinvent the imaginary of the modern man.