Gianni Versace founded the eponymous brand in 1978, becoming one of the most important international designers. Since 1997 Donatella Versace has been at the helm of the artistic direction and today the group redefines its heritage by addressing a new global audience that continues to strengthen Versace's role in contemporary culture. The men's line is characterized by an eccentric aesthetic, bright colors and precious details that redefine the imaginary of the contemporary man.