YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins, taking its name from a quote by the famous industrial designer Raymond Loewy: “You must create your own design style”. Since then, the label has established itself as one of the most enduring and influential independent brands to come out of the UK. Initially inspired by workwear and military clothing, the duo developed the brand around the notion of creating understated and timeless garments.